Author: BrandonN

What’s the “more?”

At some point in time, you’ve all probably heard our company name and thought to yourself, “So, what’s the ‘more’ all about?”

The “more” goes beyond the array of backsplashes, custom showers and special tile projects (in addition to flooring of course) that Custom Floors provides customers in the Belleville, Illinois area.

When Julie and Doug Nitz first thought of opening a flooring store, they had a vision of a company that would be there for customers every step of the way. The Nitzes wanted to help with the selection of not only the products that CFM provides but also the other important items that come along with designing a home. The CFM sales team helps customers take their chosen cabinets and countertops and then pairs them with paint colors and flooring materials that will complete the desired look.

Helping customers in every way is what makes a CFM experience so special. Custom Floors’ goal is to take away the frustration that many feel in tying so many pieces of their home together. After all decorating your home should be fun! With the combined decades of experience and knack for color, the Nitzes knew their business could give each customer a personalized experience and look. Custom Floors proudly assists customers from the selection process to after the final installation no matter how unique the project may be.

Want to experience the “more” in Custom Floors & More, Inc.? Visit our testimonials page and see what our customers have to say: https://customfloors.biz/floor-installation-testimonials/. Then give us a call at 618-277-7233 to set up your free one-on-one consultation. You won’t regret it!

Not your typical flooring store

On May 20, 1993, Julie and Doug Nitz opened Custom Floors and More, Inc. for business in Belleville, Illinois. Still family-owned and operated 24 years later, they’re rapidly expanding! Owners Julie and Doug Nitz take pride in the fact that their company is looking towards longevity with the incorporation of second generation owner, Brandon Nitz. They are thrilled to have their son, an SIUE graduate, working full-time in both production and sales for the company. Carrying on the family tradition even further, Julie’s brother, Joel, is a salesperson for the company and has 20 dedicated years of experience with Custom Floors. Many other family members in the area have had the chance to contribute to CFM’s success as well.

Serving both residential and commercial properties with their award-winning talents, CFM specializes in flooring (hardwood, tile, carpet, custom rugs, laminate and vinyl), custom tile showers and tile projects like backsplashes and tile walls. Located on Old Collinsville Road, the CFM showroom is complete with one of their custom tile showers and a new laminate room. This ensures that customers get to see real life examples of CFM’s creative design skills and intricate craftsmanship.

When Julie and Doug Nitz started the company, they had a different concept than the typical flooring store. They wanted to help the customer from start to finish with the project – flooring, color, details and the right product working together to create a unique outcome for each customer. Custom Floors isn’t like big box hardware stores where you can wander aimlessly through the flooring section not knowing where to start; they operate by appointment only to guarantee a one-on-one consultation for the best experience possible.

Each customer is entitled to the best quality service that exists. From the initial appointment to the installation and beyond, CFM is there every step of the way. Doug, Joel and Brandon carefully measure each house/building to make sure that the right amount of material is ordered. From here they are able to give advice as well as answer all questions pertaining to each customer’s home. This allows each customer to make educated decisions with the advice and guidance from experienced professionals. Custom Floors salespeople, Julie and Doug Nitz, Joel Keel, and Brandon Nitz, are not satisfied with simply getting the job done; their job is not finished until the flooring is installed and the customer is satisfied.

Custom Floors & More hopes to hear from you soon to get started on your home’s newest project! For more information, visit www.customfloors.biz or email brandon@customfloors.biz. To schedule an appointment, call 618-277-7233.

An exclusive look at custom rugs

As you all know, Custom Floors & More in Belleville, Illinois has been providing flooring coverings like hardwood, laminate, LVT, carpet and plank as well as the special tile projects like custom tile showers and outdoor tile since 1993. What you may not know is that CFM also makes lovely custom area rugs!

Why should I choose carpet?

Here’s a breakdown of why carpet is a great floor covering option for your home. (Photo courtesy of Ladd Suydam Contracting, LLC)

Reason 1. Carpet is warm! It’s never pleasant when your feet feel like they have taken a plunge in the Arctic. Especially in basements, this can be hard to avoid. But carpet holds heat well, so if your space is chilly, this could be the way to go. (Picture from a D&F Contracting project)

Reason 2. Carpet promotes safety! Everyone knows that small children are little balls of energy, running around all the time. Avoid slips and falls with a carpeted living room or, like this entryway from a CFM job, choose an accent rug.

Reason 3. Carpet helps with echoing! In large spaces, like this office, carpeting can drastically help with an echoing problem. Plus it looks great!

Reason 4. Carpet looks amazing! Like these steps covered with Tuftex Carpets of California from Shaw Floors, carpet can add a sense of elegance to your home. There are so many different colors, styles and patterns to choose from now. Custom Floors will gladly help you choose the perfect type of carpet that will fit your needs! (Photo courtesy of Ladd Suydam Contracting, LLC)

Call 618-277-7233 with questions regarding carpet and other flooring products. Thanks for trusting the flooring experts at Custom Floors & More in Belleville, Illinois!

Custom Floors & More, Inc. of Belleville Awarded Best Of Houzz 2018

Over 40 Million Monthly Unique Users Nominated Best Home Building,
Remodeling and Design Professionals in North America and Around the World

BELLEVILLE, IL, January 24, 2018 – Metro East flooring store Custom Floors & More, Inc. of Belleville, Illinois has won “Best Of Customer Service” on Houzz®, the leading platform for home remodeling and design. The 25-year-old flooring store was chosen by the more than 40 million monthly unique users that comprise the Houzz community from among more than one million active home building, remodeling and design industry professionals.

The Best Of Houzz is awarded annually in three categories: Design, Customer Service and Photography. Design award winners’ work was the most popular among the more than 40 million monthly users on Houzz. Customer Service honors are based on several factors, including the number and quality of client reviews a professional received in 2017. Architecture and interior design photographers whose images were most popular are recognized with the Photography award. A “Best Of Houzz 2018” badge will appear on winners’ profiles, as a sign of their commitment to excellence. These badges help homeowners identify popular and top-rated home professionals in every metro area on Houzz.

Thrilled, president and owner of Custom Floors & More, Inc. Julie Nitz commented on this recognition. “Custom Floors & More, Inc. is humbled to have been awarded the Best of Houzz 2018 award for Customer Service. We have always made it a point to provide the best possible service to our customers in the Metro East, and being recognized by Houzz for the second year in a row is wonderful. The Custom Floors family is delighted to serve customers in person and online,” says Nitz. She and her employees deliver a personalized approach to each customer. Nitz goes on to say, “Thank you to Houzz yet again for both the exposure and award. Knowing that the company’s founding mission is still being carried out brings me joy. I’d also like to express gratitude to our customers who kindly wrote reviews of their CFM project on Houzz. It is truly our pleasure to help make houses into homes.”

“The Houzz community selected a phenomenal group of Best of Houzz 2018 award winners, so this year’s recipients should be very proud,” said Liza Hausman, Vice President of Industry Marketing at Houzz. “Best of Houzz winners represent some of the most talented and customer-focused professionals in our industry, and we are extremely pleased to give them both this recognition and a platform on which to showcase their expertise.”

Follow Custom Floors & More, Inc. on Houzz. https://www.houzz.com/pro/customfloorsbiz/custom-floors-and-more.

About Custom Floor & More, Inc.

In 1993 Julie and Doug Nitz started Custom Floors & More, Inc. Just 25 years later, the business has grown into one of the busiest flooring companies in the St. Louis Metropolitan area. Everyday the company is installing all types of flooring: wood, vinyl, carpet, laminate, ceramic tile and marble. With a professional staff of installers, some of who have worked in the industry in excess of 30 years, their attention to detail is unmatched. CFM specializes in floor covering and installation for home remodeling projects, as well as new and custom home construction. The company’s dedication to customer service and personal attention is what sets them apart from others within the industry. Give Custom Floors & More, Inc. a call today and experience their award-winning customer service for yourself. You won’t regret it! 618-277-7233.

About Houzz

Houzz is the leading platform for home remodeling and design, providing people with everything they need to improve their homes from start to finish – online or from a mobile device. From decorating a small room to building a custom home and everything in between, Houzz connects millions of homeowners, home design enthusiasts and home improvement professionals across the country and around the world. With the largest residential design database in the world and a vibrant community empowered by technology, Houzz is the easiest way for people to find inspiration, get advice, buy products and hire the professionals they need to help turn their ideas into reality. Headquartered in Palo Alto, CA, Houzz also has international offices in London, Berlin, Sydney, Moscow, Tel Aviv and Tokyo. Houzz and the Houzz logo are registered trademarks of Houzz Inc. worldwide. For more information, visit houzz.com.

Custom Floors & More, Inc. Becomes a Certified Women’s Business Enterprise (WBE)

Awarded by the Minority and Women-owned Business Enterprise (MWBE), Custom Floors & More, Inc. is now officially a Certified Women’s Business Enterprise. The Belleville-based flooring company received this certification after abiding by the criteria outlined on the MWBE website.

The entire CFM team is thrilled to receive this certification, but no one quite understands it like Julie Nitz, CFM president and CEO. “When I was growing up, women scarcely owned businesses. If there was a family business, the husband was typically in the spotlight of the company while the wife stood by his side. Regardless of the wife’s level of involvement, it was taboo for her to openly operate the business.” Thankfully things have changed. “Owning a business has been a driving force in my life for 25 years, and having my husband of 29 years next to me has been incredible.”

Doug Nitz, CFM vice president, states, “Julie is the best person I know. Everyone who comes in contact with her is instantly surrounded with hospitality and wisdom. I thank God everyday I have had the opportunity to grow with her over the years.”

Julie and Doug started CFM in 1993. Over the years, they have employed many family members in order to keep up with their commitment to being family-owned and operated. Receiving the WBE certification was a pivotal moment for the company.

Brandon Nitz, son of Julie and Doug Nitz, comments, “My mom is the driving force for this company. Her compassion paired with strict expectations of customer service allows for the company to thrive.” Brandon is the operations manager for CFM. “The opportunity to work for both of my parents has been a blessing. The amount I have learned from them as lifelong mentors in my professional and personal life is irreplaceable.”

About Custom Floor & More, Inc.

In 1993 Julie and Doug Nitz started Custom Floors & More, Inc. Just 25 years later, the business has grown into one of the busiest flooring companies in the St. Louis Metropolitan area. Everyday the company is installing all types of flooring: wood, vinyl, carpet, laminate, ceramic tile and marble. With a professional staff of installers, some of who have worked in the industry in excess of 30 years, their attention to detail is unmatched. CFM specializes in floor covering and installation for home remodeling projects, as well as new and custom home construction. The company’s dedication to customer service and personal attention is what sets them apart from others within the industry. Give Custom Floors & More, Inc. a call today and experience their award-winning customer service for yourself. You won’t regret it! 618-277-7233.

Match.com: Flooring Edition

You may have heard of of LVT (luxury vinyl tile) but what about LVP (luxury vinyl plank)? And now what about hybrid plank flooring? Hot off the presses from Armstrong Floorings is Pryzm. This product is waterproof, dent proof and scratch proof! Armstrong’s dedication to durability, embossed textures and realistic visuals really make this product a home run.

Flooring engineering has come a long way. While Armstrong definitely offers some of the best products (LVT and now LVP), it is important to understand the ins and outs of each product before choosing to install it in your home. Custom Floors & More treats our customers like family, so we strongly encourage you to discuss product options with us before making your selections.

New products may seem appealing, but they aren’t necessarily right for each home. “For instance, Pryzm may be better for a large family with lots going on, rather than CoreTec because it’s more susceptible to damage than Pryzm would be,” says operations manager Brandon Nitz. “Other products, like Aspecta from MetroFloor, are more design oriented but still retain the waterproof quality. CoreTec, another waterproof LVP, also has a wide range of designs that are more readily available for everyone’s budget.” Choosing the best product for your home requires the knowledge of flooring industry experts.

We are happy to walk you through the ins and outs of this new product and others! Call Custom Floors at 618-277-7233 to set up your free consultation.

Custom Floors & More Wins “Best of Customer Service” For Third Consecutive Year

Awarded by Community of Over 40 Million Monthly Users, Annual BOH Badge Highlights Home Remodeling & Design Professionals with Top Ratings and Most Popular Home Designs

BELLEVILLE, IL. February 26, 2019– St. Louis area flooring store Custom Floors & More, Inc. of Belleville, Illinois has won “Best Of Customer Service” on Houzz®, the leading platform for home remodeling and design. The 26-year-old flooring store was chosen by the more than 40 million monthly unique users that comprise the Houzz community from among more than 2.1 million active home building, remodeling and design industry professionals.

The Best Of Houzz badge is awarded annually, in three categories: Design, Customer Service and Photography. Design awards honor professionals whose work was the most popular among the Houzz community. Customer Service honors are based on several factors, including a pro’s overall rating on Houzz and client reviews submitted in 2018. Architecture and interior design photographers whose images were most popular are recognized with the Photography award.

A “Best Of Houzz 2019” badge will appear on winners’ profiles as a sign of their commitment to excellence. These badges help homeowners identify popular and top-rated home professionals in every metro area on Houzz.

President and owner of Custom Floors & More Inc., Julie Nitz remarked on the achievement, “CFM always strives to provide the best service to our customers. Receiving Houzz’s ‘Best of Customer Service 2019’ distinction is a very meaningful compliment to our business.” This is the third consecutive year that the flooring store has claimed the “Best Of Customer Service” award from Houzz. Nitz continued, “Our business model ensures personalized attention on each customer, and we’re looking forward to serving our past, present and future customers for years to come.”

“Best of Houzz is a true badge of honor as it is awarded by our community of homeowners, those who are hiring design, remodeling and other home improvement professionals for their projects,” said Liza Hausman, vice president of Industry Marketing for Houzz. “We are excited to celebrate the 2019 winners chosen by our community as their favorites for home design and customer experience, and to highlight those winners on the Houzz website and app.”

Follow Custom Floors & More, Inc. on Houzz.

About Custom Floors & More, Inc.

In 1993 Julie and Doug Nitz started Custom Floors & More, Inc. Just 26 years later, the business has grown into one of the busiest flooring companies in the St. Louis Metropolitan area. Everyday the company is installing all types of flooring: wood, vinyl, carpet, laminate, ceramic tile and marble. With a professional staff of installers, some of who have worked in the industry in excess of 30 years, their attention to detail is unmatched. CFM specializes in floor covering and installation for home remodeling projects, as well as new and custom home construction. The company’s dedication to customer service and personal attention is what sets them apart from others within the industry. Give Custom Floors & More, Inc. a call today and experience their award-winning customer service for yourself. You won’t regret it! 618-277-7233.

About Houzz

Houzz is the leading platform for home remodeling and design, providing people with everything they need to improve their homes from start to finish – online or from a mobile device. From decorating a small room to building a custom home and everything in between, Houzz connects millions of homeowners, home design enthusiasts and home improvement professionals across the country and around the world. With the largest residential design database in the world and a vibrant community empowered by technology, Houzz is the easiest way for people to find inspiration, get advice, buy products and hire the professionals they need to help turn their ideas into reality. Headquartered in Palo Alto, Calif., Houzz also has international offices in London, Berlin, Sydney, Moscow, Tel Aviv and Tokyo. Houzz is a registered trademark of Houzz Inc. worldwide. For more information, visit houzz.com.